This is the blog of Swear London, one of the most ubiquitous and iconic footwear brands from London and synonymous with the casual hybrid shoe, relevant within contemporary fashion footwear market- exploring it's design language through playfulness of silhouettes, materials and craftsmanship, succeeding in delivering intricate design twists and modernity in traditional shapes and details.

Black or white? What’s your choice? #swearlondon #aw14 #hitop #shoeporn

@yoshlepoisson x @swear_london #collab #pfw #ss15

@nicoll_studio x @swear_london #collab #aw14 #swearlondon shoes from the collab available now at swear-london.com

Here they are! Beauties from SWEAR by Richard Nicoll 🙌 #swearlondon #aw14 #richardnicoll

#aw14 #lookbook #shoeporn #swearlondon