This is the blog of Swear London, one of the most ubiquitous and iconic footwear brands from London and synonymous with the casual hybrid shoe, relevant within contemporary fashion footwear market- exploring it's design language through playfulness of silhouettes, materials and craftsmanship, succeeding in delivering intricate design twists and modernity in traditional shapes and details.

What goes around… #swearlondon

SWEAR by Richard Nicoll shoes featured on @schonmagazine #swearlondon #aw14

SWEAR featured on @ladyccole latest music video. So cool! #swearlondon #cherylcole

We’re featured on @shortlistmagazine @thedecemberagency thanks! #swearlondon #shortlist

@pixielott thanks for sharing!! 👏👏👏 #swearlondon