This is the blog of Swear London, one of the most ubiquitous and iconic footwear brands from London and synonymous with the casual hybrid shoe, relevant within contemporary fashion footwear market- exploring it's design language through playfulness of silhouettes, materials and craftsmanship, succeeding in delivering intricate design twists and modernity in traditional shapes and details.

Richard Nicoll x SWEAR collab items have started to arrive. #swearlondon @nicoll_studio #collab #aw14

#aw14 #lookbook #swearlondon #shoeporn

@mortparis team wearing shoes from the #collab #swearlondon #regram #repost

#aw14 #lookbook you can check it online at swear-london.com Photography by CG Watkins Styling by Santi Rodriguez

What goes around… #swearlondon